Real life is
back online.

The feed went fake. Your body didn't. TAPiN is where real life is kept — your movement, your moments, with your people.

Join the Founding Members

iOS · No ads · Founding Members NYC

Emma Callahan

@emmac1h

Rooftop happy hour with @claire

230 Fifth· New York, NY

Best seat in Manhattan.

Empire State Building from 230 Fifth rooftop

22 4

Andrew Reeves

@andrewr2h

Movement Apple Watch

Strength Training

1h 20m 460kcal 60Load

Lifetime· New York, NY

Leg day. Alpha Hinge + Press class.

3 2

Ella Ross

@ellaross2h

Dinner with @gia

4 Charles Prime Rib· West Village, NYC

Finally finally able to get a reservation and wow did it not disappoint! 5 out of 5 stars.

12 4

Maya Chen

@mayac1h

Movement Whoop

Running

5.2mi 158bpm 7:48/mi

Williamsburg Bridge· Brooklyn, NY

Morning run over the bridge. Cold and perfect.

5 2

Casey Ryan

@caseyr1h

Feeling

Pumped

✦ Grateful · Excited · Rested

Rockaway Beach· Queens, NY

Best I've felt in months after the beach weekend.

6 3

9:41

Close Your Day · Sun, Jul 5

Build your story, one day at a time.

Friends

Groups

Andrew Reeves

@andrewr · 4h

Movement Whoop

Strength Training

1h 20m 460kcal 60Load

Asphalt Green · UES

Leg day.

Ben Whitaker

@benw · 5h

Movement Whoop

Running

7.8mi 58m 38s 7:31/mi 96Load

McCarren Park Track

Failed track workout.

Maya Johnson

@mayaj · 8h

Rooftop happy hour with @claire

230 Fifth · NYC

Skyline hits at golden hour.

Sofia Reyes

@jayb · 9h

Consumption

Birthday dinner — dad's lasagna

Home · Brooklyn

Nailed it after fifteen tries.

Home

Keep Up

Explore

Profile

What It Is

A private social memory app for the life you don't post.
Your body writes it. Your friends fill it in.

Your wearable captures the body. Miles, heart rate, sleep.
A few taps capture what happened. What you did, who was with you, how it felt.
Keep up with your people. Dinners, workouts, wins — plus friendly competition when you want.

No public feed. No ads. No algorithm.

The Turn

So where did real life go?
Not where you're looking.

In 2026, half of what you scroll past never happened. AI images. Sponsored posts. Curated content nobody actually lived. People didn't stop wanting to share their lives — they stopped believing the feed was the place for it. So real life retreated to Close Friends stories and the group chat, where nothing gets kept.

That's what TAPiN is for — a place where your real life is kept. Every moment backed by the miles, the pulse, and the friends who were there. Impossible to generate. You can't fake a heart rate.

At the end of your life, you won't be thinking about your step count.
You'll be thinking about people, and the memories you made with them.

We track more than any generation ever has. Every run, every workout, every night of sleep is saved somewhere, piled up into dashboards that eventually mean nothing. The moments that actually mattered slip away anyway.

Why We Exist

what you'll remember

last 30 days

The way she laughed at the toast. last night
First 6-mile run without stopping. 2 weeks ago
Something someone said on the F train. a Tuesday
That dinner in early June. 3 weeks ago
▬▬▬▬▬▬▬▬▬▬ ▬▬▬▬▬▬ gone
▬▬▬▬▬ ▬▬▬▬▬▬▬▬▬▬ gone

→ without something to hold it, most of a month is gone.

The Moment

Every generation before this measured less.
And remembered more.

We wear more sensors than any generation before us. And still forget most of the week by the weekend.

of U.S. adults wear a health tracker daily in 2026. Under 30, it's closer to one in two.

wearable devices shipped globally each year — and growing.

forgotten in a week. Without something built to hold it, that's how much of daily life your memory drops.

What TAPiN Is

Wearables track your body.
TAPiN remembers your life.

Four kinds of TAPs. Every day, one story.

Everything about that moment.
Kept together.

Your Crew

It's better with your people.

TAPiN is built for the shared version of your life. Your friends see what you're really up to, not just the curated highlights on social media. Friends react in real time, and every week you get to see who showed up. Nothing about this is meant to be solo.

The feed

Your people, in the loop.

Sam Delaney

@samd32m

Movement Apple Watch

Running

7.8 mi 58m 38s 7:31 /mi 96 Load

McCarren Park Track

14 3

Emma Callahan

@emmac1h

Rooftop happy hour with @claire

230 Fifth · NYC

Best seat in Manhattan.

18 5

Andrew Reeves

@andrewr4h

Movement WHOOP

Strength Training

1h 20m 460 kcal 60 Load

Asphalt Green · UES

6 1

Likes and comments on every TAP

@mention your crew, tag who was there

Private groups when you want a smaller circle

The leaderboard

Get after it, together.

Friends

Groups

Weekly Load

Jun 30 — Jul 6

Anna Bergstrom

9 sessions · 6h 12m

▲ 24 342

Sam Delaney

7 sessions · 5h 08m

▲ 12 298

Ryan Cole You

6 sessions · 4h 44m

▼ 8 254

Andrew Reeves

5 sessions · 3h 20m

▲ 18 187

Marcus Adebayo

4 sessions · 2h 12m

▼ 5 142

Group streak

4 weeks

All 5 closed the week

AB SD RC AR MA

This weekend

Load Day

Everyone tries for 100+ · Sat

AB SD RC +2

Weekly leaderboards across your groups

Create a private group or join a public group

Set custom challenges — any activity, any distance

The Real You

The internet stopped being real.
Your friends are still there.

Real life didn't stop being shared — it retreated to the group chat, where nothing gets saved. TAPiN is the place for the whole week: the workout that hurt, the average dinner, the friend hang, the meh sleep. All the real stuff the feed edits out. Only the people you actually care about see it. Nobody else does.

TAPiN

Your week, all of it.

The whole picture, seen only by your people.

Sunday brunch — that one photo
Monday's tough run — the one that hurt
Tuesday's work event — one hour, then home
Wednesday's yoga class — 6 AM, worth it
Thursday's meh sleep — 6h 12m, and you felt it
Friday drinks — with @emmac, @samd

The whole week. Share what you want with friends. Keep the rest to yourself. Privacy is always your choice.

Social media taught us to perform. TAPiN is the opposite — a place where the boring Tuesday counts too.

How It Works

A moment becomes
a memory.

Three steps. One moment. Story and sensors, saved together.

Passive · Automatic

Your wearables stream the data.

Miles, heart rate, sleep, workouts, steps — pulled in the moment they happen. From every major device, in one common language.

apple.watch → 5.2 mi · 158 bpm · 40m 34s

Active · Personal

You tap the context.

A single tap adds what sensors can’t see: what you did, who was there, and how it felt. Two lines of caption, a tag, done.

+ context → “Best sunrise run in months.”

Social · Reactive

Your people react and share.

Tag the friends who were there. They see it in their feed. They like, comment, or share it forward — every touchpoint adds another thread to the memory.

tagged → @tomh, @nicki · ♥ 12 · 3

The Whole Idea Every TAP saves the story and the sensors behind it. Together. Nothing else does.

The Payoff

Once a year, we hand you
your whole year back.

The people. The trips. The milestones. How you felt, what your body did. It's the reason a year of small daily taps is worth it.

T A P i N

2026

the year you lived

Moments Captured

0mi

Miles Moved

Nights Out

Days Closed

July

Happiest Month

Your People

@andrewr @davidk @jayb @rahul @emmac @benw +20 more

Yours arrives Dec 31.

Start the year

One Language

Every wearable speaks a different language.
TAPiN turns them into one.

Whatever you already wear, it works. Whatever you switch to next, it still works.

Apple Watch

says "Activity rings"

Whoop

says "Strain"

Oura

says "Readiness"

Fitbit

says "Zone Minutes"

Garmin

says "Body Battery"

TAPiN

Speaks

One common score.
Comparable across people.
Portable when you switch.

Founding Members · NYC

Be part of the first year.

We're building TAPiN with the people who use it, on the streets we live on. Founding Members members get early access, a direct line to the team, and a Yearbook that started on day one.

Come in as a crew

Pods of 3 or more friends get first-in access, a private group waiting on day one, and the first weekly Group leaderboard the Sunday after you all join.

You're on the list.

We'll be in touch as we finalize the first cohort. Bring your crew — the more the merrier.

Real life isback online.

A private social memory app for the life you don't post.Your body writes it. Your friends fill it in.

So where did real life go?Not where you're looking.

Every generation before this measured less.And remembered more.

Wearables track your body.TAPiN remembers your life.

It's better with your people.

The internet stopped being real.Your friends are still there.

A moment becomesa memory.

Your wearables stream the data.

You tap the context.

Your people react and share.

Once a year, we hand youyour whole year back.

TAPiN is thememory bankfor your life.

Every wearable speaks a different language.TAPiN turns them into one.

Be part of the first year.

Real life is
back online.

A private social memory app for the life you don't post.
Your body writes it. Your friends fill it in.

So where did real life go?
Not where you're looking.

Every generation before this measured less.
And remembered more.

Wearables track your body.
TAPiN remembers your life.

The internet stopped being real.
Your friends are still there.

A moment becomes
a memory.

Once a year, we hand you
your whole year back.

TAPiN is the
memory bank
for your life.

Every wearable speaks a different language.
TAPiN turns them into one.